Abstract
The phenomenon of globalization has significantly transformed contemporary societies by increasing interconnectedness in economic, political, technological, and cultural spheres. While globalization has facilitated communication, mobility, and cross-cultural exchange, it has also generated profound challenges for cultural identity, particularly in developing societies. This study examines the crisis of cultural identity in the age of globalization, focusing on how global cultural flows influence indigenous traditions, values, languages, and identity formation. The study adopts a qualitative research design based on secondary data drawn from books, journal articles, and scholarly reports. It is anchored on Cultural Globalization Theory and Cultural Imperialism Theory to explain how dominant global cultures influence local identities. Findings reveal that globalization creates a dual process of cultural integration and cultural dislocation. On the one hand, it promotes multicultural interaction, modernization, and global awareness. On the other hand, it contributes to identity fragmentation, cultural homogenization, language decline, and the weakening of traditional value systems. The study further finds that cultural identity is not entirely erased but is increasingly negotiated through adaptation, resistance, and hybridization. The paper concludes that the crisis of cultural identity in the age of globalization reflects tensions between global influence and local cultural preservation. It recommends stronger cultural education, language preservation initiatives, and policy support for indigenous cultural production to sustain cultural identity in an increasingly globalized world.
Keywords: Globalization, Cultural Identity, Cultural Crisis, Cultural Imperialism, Hybridization, Identity Formation
Authors:
Miss. Emenike, Maureen Ifeyinwa
Federal University Oye-Ekiti,Eiti State.
Faculty of Arts
Department of Philosophy
emenikemaureen75@gmail.com
ORCIDID:0009-0002-1150-7918